Been tempted away from Instagram for a moment to check out Meta’s latest sensation? If you’re keen to dive into the newest of new apps in 2024, here’s an updated guide on 9 types of content to post on Threads!
Another social media app?
Absolutely, and it’s causing quite a stir. It’s been a while since I posted here about digital and social media. A nostalgic look back shows a quite positive perspective on these platforms from back in 2017. Fast forward to today, and my experience in the content game has led me to something intriguing about Threads.
Like many of you, my phone has been buzzing non-stop with notifications about my new Threads account. This isn’t about my social media clout; rather, it’s a testament to Meta’s clever strategy. At the launch of Threads, Meta offered a slick option to “follow all the people you follow on Instagram” – and I, admittedly in a bit of a daze, clicked “Yes”.
Jumping from 1 to 100 followers overnight without lifting a finger was oddly satisfying. But, as a Twitter aficionado, I can’t help but feel that Meta’s move here is a bit of a shortcut.
Threads’ Fact-Checking Program and its impact on types of content to post on Threads
In 2024, amid the buzz of upcoming significant elections in the U.S. and India, Meta is stepping up its game on Threads with a new fact-checking program. This move is designed to empower fact-checking partners to independently review and rate misinformation on Threads. It’s a significant step, considering the current social media landscape, rife with misinformation.
User Control & Engagement Features
Threads is rolling out a feature allowing users to adjust the demotion level for fact-checked posts, aligning it with Instagram settings. And while Meta and Threads have traditionally downplayed the amplification of news content, the platform is introducing tags and trending topics to foster a more interactive user experience.
Will Meta’s Threads last?
The question on everyone’s lips: even if I figure out what great content to post on Threads, will Threads be a fleeting trend or a mainstay? Initially, Threads captured immense attention, hitting the 100 million user mark in record time. However, the platform saw an 80% drop in active users shortly after. This rollercoaster of user engagement makes it an intriguing case for content creators and marketers alike.
Now, let’s dive into the main agenda: what type of content should you be posting on Threads in 2024 to make a real impact?
What Type of Content Should I Post on Threads in 2024?
The evolving landscape of Threads in 2024 demands a strategic approach to content. Whether you’re a content creator, marketer, or just someone who loves to engage on social media, understanding how to leverage Threads can be crucial.
Here are 9 types of content to post on Threads now:
1. Question Posts
Engaging your audience has always been key, and it remains so on Threads. Post a question that sparks thought, debate, or allows followers to share their perspectives. Keep your questions simple and straightforward – complex inquiries might disengage your audience. The goal in deciding on types of content to post on Threads is to foster a community. You can do this one question at a time.
2. Animated GIFs and Videos
In the digital era, visual content reigns supreme. On day one of Threads, animated GIFs took center stage. Use GIFs to catch the eye and evoke humor or emotion. Videos, up to 5 minutes in length, are also a great way to engage users on Threads. Remember, in 2024, the average time spent on Threads is just 3 minutes per day, so make those minutes count with captivating visual content.
3. Inspirational Quotes
For those pondering “What should I post on Threads?”, sharing inspirational, humorous, or thought-provoking quotes can be a hit. Such quotes resonate with a wide audience and can be shared in visually appealing formats. Use platforms like Canva to create eye-catching quote graphics. These quick, engaging posts can resonate well with your audience.
4. Lists and Tips
Bite-sized, easy-to-digest content never goes out of style. Share lists or tips relevant to your industry, brand, or general life hacks. With Threads users spending less time on the app, concise and useful content can be particularly effective.
5. Personal Experiences and Stories
Adding a personal touch to your posts can make your content more relatable and authentic. Narratives about personal experiences or stories can help you stand out. As AI continues to shape our digital world, a human touch in your content could be just what’s needed to connect with your audience.
6. Updates and Announcements
Stay relevant by keeping your followers informed with updates and announcements. This could range from personal milestones to brand developments, product launches, or even industry news. Considering the brief attention span on Threads, regular updates can create a sense of anticipation and encourage users to return for more. Consistency is vital – if you’re committing to Threads, regular posts could pave the way to greater engagement.
7. Relevant News and Trends
Even if you’re not an expert in every field, sharing your insights on the latest news or trends can spark valuable conversations. This is especially pertinent given Threads’ new focus on combatting misinformation and providing tools for user control. Share your take on trending topics to initiate dialogue and enhance your visibility. However, remember that Threads is not primarily a news amplification platform, so balance your content accordingly.
8. Challenge or Contest Posts
Everyone loves a good challenge or contest. Engage your audience with creative contests or thought-provoking challenges. This approach not only fosters community interaction but could also attract new followers. Given the infancy of Threads, such interactive content could be a smart strategy to establish your presence on the platform.
9. Pet Pics and Cool Photos
When in doubt, turn to universal favourites – pets and eye-catching photos. My first post on Threads was of my dog (I’m @sarahblinco, by the way), and it’s clear that cute and captivating images have a special place on this platform. Whether it’s a charming pet photo, a stunning travel snapshot, or an irresistible food picture, these posts can be an instant hit.
What to do now?
If you haven’t already, download Threads from your app store and give it a go. The sign-up process is straightforward, especially if you have an Instagram account. While Threads may not have the extensive user base of its competitors yet, early adoption can offer unique opportunities for visibility and engagement.
Threads has carved out its niche in the realm of text-based social media platforms, providing a distinct space for diverse types of ‘micro blog’ posts. By experimenting with the post types listed above, you can create engaging content, enhance your online visibility, and foster a stronger connection with your audience.
Now is a fantastic time to explore Threads. If you’re looking to get noticed by brands or celebrities, the relatively low follower counts on Threads could work in your favor. Stand out with your content and seize the opportunity.
Embracing the Future of Social Media Interaction on Threads
As we navigate through 2024, it’s evident that Threads is more than just another social media platform – it’s a burgeoning ground for innovative content strategies. With its unique features and evolving user base, Threads offers a fresh landscape for digital expression and connection.
Remember, despite the fluctuating trends and user engagement on Threads, the core principles of compelling content remain constant. Authenticity, creativity, and audience engagement are the cornerstones of successful digital storytelling, irrespective of the platform.
Keen to Know Your Thoughts
I’m eager to hear about your experiences and experiments on Threads. Have you found a particular type of content to post on Threads that resonates with your audience? Are there any emerging trends on Threads that have caught your eye? Your insights and feedback are not just valuable to me, but to our entire digital community.
Drop a comment below, or better yet, tag me on Threads (@sarahblinco) with your thoughts and experiences. Let’s explore the possibilities of Threads together, sharing our journeys and learning from each other as we delve into this new digital frontier.
As we continue to explore and understand the intricacies of Threads, stay tuned for more insights, tips, and discussions on how to make the most of this platform. Whether you’re a seasoned social media aficionado or just starting out, there’s always something new to learn and explore in the ever-evolving world of digital media.
Keen to know your thoughts. Drop me a line in the comments, or tag me on Threads ;)
We’re asked frequently who we love to watch/read online, so we had a think about our faves in 2021 and have compiled our top 8 vlogs and blogs about lifestyle for you right here!
If you were following us back in 2020, you’ll know we had started to make positive strides on our video work. We documented the ins and outs of house and pet sitting around the world and showcased many beautiful destinations.
It was a pleasure and a privilege.
Sadly, it all came to an end. But we know that many of you reading this have also been impacted by all that the COVID pandemic has shut down. Not a great time to be a content creator in the travel business.
All of the time and learning we put into our content hasn’t gone astray though, and it’s for this reason we love to find vlogs and blogs about lifestyle that keep us coming back for more. There’s been a few standouts for us in 2021.
Here are our favourites in case you’re in need of a little fresh inspiration too.
8 vlogs and blogs about lifestyle that keep us inspired in 2021 :)
We stumbled across this travel blogging couple by accident, but we just love their content. Sara and Luca are Italian, and they are so so cute. Their channel features an enviable line-up of destinations and experiences, and we have been making our way through their travel playlist.
Most recently, the pair were showcasing the delights on offer in their home country, Italy, where they ended up laying low during the worst of COVID.
Sara and Luca are authentic and likeable. Their video production is terrific too, and includes stunning drone shots, great editing, and soundtrack. The pair also publish a beautiful blog and are all over social media.
If you, like us, are wanderlusting like crazy to set foot back into a dazzling Italian landscape, take a ride with these two in their travel van, Luigi, and get inspired about where to go to next.
We make no secret of the fact we are huge fans of the island of Ibiza in Spain. In fact, it maddens us that people who have never been to Ibiza have a preconception of what the island is.
Dwayne is an English lad living the dream and actually residing and working in Ibiza full time. While the pandemic has hit his business hard – along with many in tourist destinations like Ibiza and its neighbouring Balearic Islands – Dwayne has taken the opportunity to give regular vlogging a go. And hey, are we grateful! If we can’t be there, we’ll wander around the bars and the beaches and boats here on YouTube, living vicariously through Dwayne.
Thanks to his time on the island living and working with the locals, he also gets some cool behind the scenes glimpses into venues and events that most of us wouldn’t.
A great channel if you’re a fan of Ibiza (or think you might be one day).
We first stumbled across Mike’s channel when he filmed his 2020 summer in Ibiza. Man, were we jealous. All the pretty shots and the pretty people and pretty places. Jealous.
But we moved past that to see that actually, we wanted in on more of this vicarious adventuring.
Mike has an enviable life brimming with travel, a successful business, a new fitness app, and plenty of time at the gym. To be fair, he does work hard (on his business and abs) but he seems like a nice guy with fun friends… who wouldn’t get motivated through watching?
He’s just spent another highly enviable summer in Ibiza and has returned to his adopted home of Dubai to get to work again. It’s glossy and fun – count us in.
Want to shift your mindset to improve your circumstances?
Believe you can manifest the best things in life?
Me too!
While there are hundreds of manifesting and Law of Attraction content creators and mentors out there, for some reason this year I’ve really been drawn to Mary Kate’s channel.
She’s passionate and interesting, yet humble and not over the top like some other names in this space are. I just like her vibe and I think she’s doing a great job at influencing in this space.
Her training and meditations are helpful too. I’d say her work would resonate mostly with women under the age of 45, but if you’re into the topics she covers, take a look and see for yourself.
I’ve got to say, I’m super behind the times following YouTubers for fashion and beauty content. I’m a ‘magazines’ girl of old. But, I somehow stumbled across Erin Busbee’s channel and have been hooked ever since.
A former TV news reporter turned stylist and fashion content creator, Erin’s approach is engaging and honest, not to mention really informative. I had to leave my entire wardrobe of clothes, accessories and shoes behind in England, and my enthusiasm to start again in a hot climate that I do not enjoy as much as I do one with four seasons was seriously lacking.
But, Erin’s helped make shopping fun again!
She’s got a great blog and Instagram you can follow too.
Currently she and her family are taking time out from life and work at home in the USA to live in Spain. Another reason why I think Erin is just too cool.
Yep, we decided that after years of being without a dog – stalking dogs in the street and on the Tube in London, saying hello to everyone else’s dog and generally wanting nothing more than a dog – this little man arrived 👇
Now, he had a lot to live up to. Our last dog, Harry, a blue cattle dog, was a prince among dogs. He was beloved by all – even non-dog people. The best dog ever.
London – named after our much-loved adopted home in England, is a West Highland Terrier. When he was a puppy, we’d frequently change the ‘terrier’ to terror. Wow. Puppies might be cute but there’s an evil streak in there 😉
Which brings us to Zak’s channel. We got obsessed with this personable dog trainer’s channel before the puppy ‘arrived’ and during his first few months. Everything on routine and crate training and all in between was spot on.
This channel is a great one if you’re looking for actionable advice on all sorts of dog behavioural challenges and training. It’s also great if you’re quite simply, a dog person. We do owe Zak a debt of gratitude for getting this far with the cheeky Westie though.
Travel and content creation
Two of our favourite channels for content creation and travel follow:
These guys create awesome productions from locations we love in the UK and Europe. More enviably, they focus on food and drink!
Each location is brimming with dozens of great places to eat through all day long. We started keeping a bucket list based on their recommendations but gave up – there’s too many.
We’ll come back to it when we hit the northern hemisphere once again.
A great, lively and channel – easy to binge.
Who are your favourite content creators? Let us know in the comments!
In my opinion, TBEX never fails to deliver, and this year I thought the calibre of speakers was particularly high, sharing the best travel blog ideas and content tips of the year.
I have an Evernote-file overflowing with travel blog ideas, tips and tricks, and as part of my post-event review process, I’ve summarised the best take-aways below. I hope you find it helpful.
The best of travel blog ideas and content tips – take note:
Ian Cleary on influence
I’ve followed Ian’s work for a few years now (actually, had a nice chat with him back in 2012 at TBEX Dublin).
His content (via Razor Social) is super helpful and he’s renowned for sharing the best social tools of the trade and really great content.
In his keynote which opened TBEX Europe 2016, he told us that if there’s one thing to focus on (among the plethora of things we know we ‘should’ be doing), it is to build your influence online.
By this, he means for content creators to really think about the niche we’re working within, identify other influencers in that niche and interact with them on social media, blogs and even at conferences.
Follow them around (in a non-creepy way) and network.
Another tip he shared was to really make sure your ‘about’ page and subsequent pitches on ‘you’ include ‘evidence’ on your work in the form of things like testimonials, statistics, case studies or your ‘brand’s reputation’.
Matt Kepnes (aka Nomadic Matt) on improving e-marketing newsletters
Matt insists we should always be testing – test travel blog ideas as well as your headlines, content, copy ideas, promotional strategies. Whatever you can measure.
And he should know, as a super successful travel blogger and online entrepreneur.
No matter what type of newsletter distribution app or software you’re using (e.g. MailChimp, AWeber, ConvertKit, ActiveCampaign etc.) see if you can discover ways within their offerings to better optimise and target your audience.
Use ‘if-then’ statements to segment data, so that if for example, a reader clicks on a certain type of content you distribute (such as a review on a book about social media), they can be shifted to a user-group you might want to work with separately (for example, down the track if you release a book or e-book on similar subject matter, this group could potentially be more interested than others on your mailing list).
This is all particularly helpful as your offerings, content, products and services expand, and means you are likely to have more interested groups of readers to target different things to.
On subject lines, he reminded us these are very important and pretty much determine whether an email will be opened or not.
Try to make your subject lines personal in nature, offer help; keep it short but not too specific.
An example: ‘How to travel for free’ worked well for Matt; on the same content, ‘The ultimate guide to travel hacking’ did not.
On a side-note about the blogging world as a whole, he also mentioned that we shouldn’t be so tied up creating content that we forget to read and educate ourselves too.
The more we read: travel, business, marketing, history, personal development, and so on, the better we’ll become at everything! Makes sense, right?
He suggested:
Influence: The Psychology of Persuasion by Robert Cialdini
The Power of Persuasion by Robert V. Levine
The Checklist Manifesto: How to Get Things Right by Atul Gawande
The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey
Ask by Ryan Levesque
Spud Hilton on storytelling
In this inspiring address, one of the few truly experienced newspaper travel editors working in the world today, shared some brilliant tips on how to craft compelling content.
Spud Hilton reminded us that in order to enhance even our best ideas for a travel blog, we need to:
Write to a point – who is the audience and what message do you want them to take away? Work this out before drafting your copy or visual content.
Defy expectations – find things people aren’t doing somewhere or that wouldn’t be expected of a particular place. Be different. It’s also nice to share what’s great about a destination that others either overlook or perceive is a bit rubbish. We think a great example is Hastings in the UK – a place we had a lot of interest in because no-one in England cared about it but we sung the destination’s praises and shared why it is a cool place to go.
Move past ‘tourist vs traveller’, because everyone is a traveller, really. They just fall between being a discoverer (e.g. climbing a mountain, seeking a monk and spiritual enlightenment) and a leisure traveller, that is, taking a break and unapologetically sipping on cocktails by the beach.
And it’s important to report, not repeat content – find the story, don’t rehash what’s already been shared. He reminded us to look which way the pack is going, then head in the opposite direction, because that’s where the unique story will be.
Shawn Smith on using blab and Facebook Live (live-casting)
Shawn (The Mobile Pro) presented a really interesting workshop about his thoughts on live-casting services, with particular references to Blab and Facebook Live.
He maintains (and we keep hearing this) that this method of conversing with an audience will continue to grow, and inevitably boom. I really see the benefits of live-casting, although my only reservations are availability of Wifi and data when travelling. Personal mobile Wifi seems to be more accessible now though, which would alleviate these worries.
He shared a case study about how he managed to raise funds for much-needed stoves in a remote part of the world, because he had the chance to use this technology to show people first-hand how much of a difference their donation would really make.
Using live-casting technology you can:
Re-purpose content from your blog, but remember to talk about it, don’t just re-read it. Live-casting is about conversation, it’s not a presentation.
Chat about three to seven key points.
Talk to people by name – if they are commenting, chat back to them.
Be authentic and vulnerable – be yourself.
Invite calls to action (e.g. sign up to a mailing list).
Don’t be afraid to ask for comments and shares of your feed. Often people do not know to do this but will happily oblige.
If you plan a live-cast in advance, don’t forget to set up event invites (you could do this via Facebook) to remind friends to come online for a chat!
Why not have a go at it this week, but be mindful that Shawn advised you should try to broadcast for at least 15 minutes to gather an audience and have a ‘chat’ live across the world about your chosen topic. I suspect this is true, because I experimented with Periscope and Facebook Live (for the first time) while we were exploring the Vasa Museum in Stockholm and noticed the audience uptake was rather low within the five minutes I was playing around on both streams. Longer and I might have had the chance to have a proper conversation.
Shane Dallas on using Google+ to reach millions
My final workshop summery is from a very engaging Aussie traveller’s session. Shane Dallas (aka the Travel Camel) hosts The Road Less Travelled, one of the world’s biggest Twitter travel chats.
He spoke about how Google+ is far from ‘dead’ and that we should all be keeping an eye on its ‘collections‘ feature, and carefully curating our own meaningful collections while nurturing conversations about the subject matter within our chosen niche.
On social media, he insists more of us need to more mindful of what value our content is bringing to the party, how it makes us different (stand out) and its purpose.
He says we need to strive to be better at the three Cs:
strong Content
strong Conversation
strong Community
Interestingly, Shane discussed using Google+ and the featured collections function in almost a micro-blogging capacity, rather than as a vehicle for driving traffic back to a website.
I can definitely see his point, particularly being that it is a truly different user-set that make the best of this social media platform.
He mentioned that Twitter, Instagram and Google+ are the social vehicles used by those who want to ‘network and learn’ (rather than those where you will mostly hang out with friends). I totally agree with this and have enjoyed these three services in this way.
I have also always found Google+ to offer a more beautiful interface for images, videos and interesting conversation, so I was glad to be reassured that it is embedding its place firmly in the world of micro-blogging, creative content and social media.
Do you have tips or questions? Let us know in the comments below.
TBEX travel blogger conference: the latest for you
Read all the updates and adventures from TBEX in the Czech Republic and watch the video. Hope to see you at the next event!
Welcome! We are Sarah + Cooper, Aussie expats living in the UK with our Westie dog, London. We like to inspire on how to travel for longer and to live and work from anywhere. Our most popular content here is about seeing the world with your pet, remote working & digital nomadism, and house + pet sitting. Create a global life of your dreams at any age! Subscribe to find out more :)
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I’ve followed Ian’s work for a few years now (actually, had a nice chat with him back in 2012 at 
In this inspiring address, one of the few truly experienced newspaper travel editors working in the world today, shared some brilliant tips on how to craft compelling content.
