I can’t be the only one to have spotted all the headlines earlier this year – one of the top 10 new years’ resolutions around the globe is about quitting social media.
Positive effects of social media
Yet, ironically over the Christmas break I discovered the positive effects of social media, and how to enjoy the user experience once again!
As someone who works all day in front of a computer screen, and further, with a focus on digital content, I have experienced major bouts of social media burnout.
Not ideal for someone who works in my industry and actually, used to really enjoy social media marketing and strategy for business and branding purposes.
According to a survey by Bidvine, this year more people plan to quit social media than smoking.
Bit extreme, but I can understand why – there’s the compulsive (and often anti-social) behaviour around checking Facebook, Instagram and Twitter; pointless posts, blurry pictures, and useless information being shared. Not to mention the psychological impact that many prestigious universities are studying regarding the link between overuse of social media and an increase in depression and anxiety.
After all that, why should we even seek the positive effects of social media and try to enjoy it anymore?
Social media: the positives
Well, for one thing I’d advocate social media is an excellent way to stay connected, particularly for the millions of us who travel, live or commute for jobs and lives away from family and friends.
It’s also essential for business marketing, and of course for the ever rising freelancer economy that’s had the chance to thrive thanks to technology that allows us to work anywhere.
In fact, it’s estimated that by 2020, 50 per cent of the United States’ workforce will be freelancers (Forbes, 2016), and social media provides a free, convenient and clever channel for self-promotion (which equals work contracts and income!).
I started to enjoy social media again last year, inspired by pretty locations I visited including Kent (UK) and Malta, but taking stock over the Christmas break in Ibiza was what really got me back on track.
If you’re over it all but know you need to re-discover the essential elements of how to enjoy social media again (for work, self-promotion or business), here’s what I have learnt.
The positives of social media: 5 ways to enjoy social media again
Don’t get caught up in broadcasting
While I love the fact we can schedule Facebook posts and Buffer Tweets, stories to LinkedIn and now even images to Instagram, it’s easy to let the robot do all the work.
In other words, I was sending a lot of content out in an automated manner (broadcasting), but by the time it surfaced to social media I didn’t really care (mostly because I forgot it would appear!).
Sure, it helped us score some blog click-throughs on content and automation is definitely helpful for the busy business-person, but I was forgetting to actually spend time on the social media channel I was sharing to.
Now I’m back to being interested in only the channels and topics that light me up (such as travel, dogs, technology and lifestyle magazine type features).
After all, if I’m not engaged, why should I expect my audience to be, and how am I going to get any fun out of the experience?
Lesson: refine the content you are sharing and browsing, to that which really interests you.
Schedule time for social media
Find out what times work for your audience engagement, and set up a routine that fits with your lifestyle without cutting into it.
For me, I post to Instagram first thing in the morning (while I’m at the gym on an exercise bike!), I glance at Twitter on the commute to work on the bus (and I tweet or retweet at this time); I post to LinkedIn in the evening and engage on there for five minutes before dinner, and I spend ten minutes scheduling Facebook page updates and also replying to comments or messages that have come through during the day.
Yes, I still Buffer (schedule) content, but I’m doing so more mindfully, and I’m enjoying being present on these platforms again rather than losing the momentum that can come with everything being automated.
I’m limiting the time that I am spending on each social media channel, and I have a routine for engaging – rather than compulsively checking or posting instead of talking to my friends or partner over a meal.
Lesson: schedule social media into your day, as you would organise other tasks. Also, don’t take it too seriously – we’re back to trying to having fun with it, remember?
Re-purpose your content
Certainly, it’s easy to be inspired to enjoy social media in a place like Ibiza – a beautiful, sunny Spanish island!
But how to keep that up when back at work and it’s raining outside? Surface your lovely older content! This might be in the form of photos, blogs, stories you’ve written, top tips, how-to instructions…
We’ve got so much content from ‘before’ we became more active on YouTube, Facebook and Instagram; it’s just a matter of having a little dig though your own archives and planning creative ways to share it.
I find a nice way to do this is to theme your days on social media – e.g. Monday could be ‘Monday motivation’; Tuesday for us is #ttot (‘travel talk on Tuesday’ or ‘travel Tuesday’); Wednesday is often inspiration or wisdom themed, and we like #tbt (throwback Thursday) as a way of sharing past adventures; Friday is also often ‘fun’ themed or a bit more light-hearted coming into the weekend.
Sort your older material into themes that work for your niche/brand and purpose (whether that be business or personal branding) and then you have it on hand ready to share without too much thought on any given day.
Lesson: this method means you’re never short of content or ideas for things to share on social media.
Get involved in the community
Joining groups, adding comments or starting conversations online can be time-consuming, but if you choose your spaces wisely, you can effectively grow your audience and engagement online as well as potentially discover business contacts and even make friends.
LinkedIn is a particularly important space to engage, and there are countless groups you can join to virtually network with industry colleagues from all over the world.
This is also a chance to demonstrate your area of expertise by participating in conversations relevant to your niche.
There are groups you can join on Facebook, Instagram and Google+ too, that enable you to ‘network’, share content and support like-minded people. For example, I’m a member of various bloggers’ groups and professional networks for content and communications professionals.
It can be fun sharing knowledge and getting to know others, albeit in the virtual realm.
Lesson: it’s called social media for a reason – it’s more fun if you are ‘social’.
Choose your favourites
As in life, we eventually learn to not spread ourselves too thin.
It’s very tempting to try to be on all platforms and there was a time I was trying to be active on up to ten spaces! It’s impossible and in the end doesn’t work for you – unless you have a team, you’ll be spread too thin both in time and content.
My advice is choose three or four that complement each other, so Cooper and I now focus on Facebook, Twitter and Instagram; Cooper mostly manages our YouTube channel while I enjoy engaging on LinkedIn.
Certainly, browse the others out of interest if and when you have time, but as far as effectively growing your channels and having fun on social media again, stick with a manageable number of offerings.
Lesson: spend your time on the channels that you like the best, and learn how to make the most of their offerings.
What do you make of all this – have you conquered the social media vs time available in life beast? Please do share thoughts, tips, experience and your suggestions in the comments.
London is truly one of the best cities in the world, and for that reason plenty of people want to visit. As a visitor it’s easy to fall into the trap of paying to go to the top of buildings to see this lovely cityscape. There are free options though!
It can be expensive – but we’re here to share money-saving travel tips.
St Paul’s Cathedral is a top pick for visitors and opposite is a shopping centre called One New Change where you can get some of the best free London views!
We’ve always loved our coffee and cake outings. Australia has a booming coffee culture industry with boutique and specialised cafes in all cities, and nice brands on offer.
London of course offers plenty on that front, and we enjoy seeking new experiences.
Exploring our north/east neighbourhood – Angel Islington London – between Angel tube and Highbury and Islington station you can find all sorts of delightful restaurants, cafes and bakeries.
Most have free wifi if you want to hang out and do some work like we do.
Winter in Ibiza is an excellent choice for anyone wanting to escape the cold of other Euro destinations. We visited from the UK for Christmas in Ibiza, and the average weather in Ibiza at this time was about 18 degrees and sunny during the day! Spain in general is pretty great at this time of year, especially around the Barcelona region or Mallorca, but there is indeed something very special about the islands.
Winter in Ibiza was basically a perfect experience for us. Read our travel guide and tips on things to do…
Average weather in Ibiza in winter is warm – get your dose of winter-sun
This year’s winter in the UK has already been particularly long, grey and cold – worse than last year in my view.
That said, I’d prefer it to sweating (southern hemisphere Christmas!), but this December it was time for a break, which is why we ended up in Ibiza for winter.
Last year we visited Copenhagen in Denmark and had some lovely family for Christmas company along for the ride. It was fantastic – a cool city and Tivoli Gardens, the world’s oldest operating amusement park, was a magical highlight.
However this year I wanted to change a couple of things with regards to an end-of-year break:
− it needed to be less expensive
− it needed to offer more of a mix of options to explore (travel), as well as options to rest
− it needed to be warmer!
Recalling that the Mediterranean seemed to be at least sunny when we cruised through back in January 2013, my research began ….
Sunny climates in Europe during winter
And it started in August because previously I’ve left plans really late by which time flights everywhere are expensive.
Long story short, I found a good deal through British Airways holidays which included flights from London City airport (tick, that’s our closest);
–>to Ibiza in Spain (double tick, always wanted to go!);
–>staying at a central resort by the beach with American half board (so breakfast and dinners, including seven courses for our special Christmas meal were included in the package).
Yes, yes and yes.
But like many of even the world’s biggest destinations, much is shut over Christmas, and in Ibiza even more so outside of its popular summer season.
Ibiza’s small local population swells about five times in summer, with the island boasting the usual beautiful delights of this part of Europe as well as allegedly ‘the best clubs in the universe’ (Ibiza is known as the home of dance music).
What to do in Ibiza in winter then? Travel guide suggestions:
Walking or hiking
We were based along Figueretas beach which is situated about 15 to 20 minutes (easy) walk from the main island ‘city centre’, cruise marina, shopping strips and the ‘old town’.
Cooper and I enjoy being able to walk everywhere in a town, and it is an activity that is free, can be done in most weather conditions (although we got lucky with sunny days), and regardless of what’s open.
In Ibiza the walking or hiking options are endless, with beachfront, villages, cliffs and green hills to explore.
Only thing to be mindful of in our experience, is while it was warm throughout the day, temperatures dropped quickly around 4pm which could be a problem if you are far from home and all of a sudden not dressed appropriately.
Creative exploration
It’s not a big stretch to imagine that a sun drenched Spanish island is pretty, and Ibiza certainly is.
From ocean to mountains, vineyards, cool street art, contemporary and old architecture blending as one, it’s a great destination for the modern content creator.
Photographers, videographers, writers and artists will find much inspiration, particularly as the light changes across the course of a day.
Boat rides and beaches
Unfortunately we just missed this option because of much being closed over Christmas, but there’s a number of day trips you can enjoy around Ibiza even in the winter.
That said, try to book in advance online as there is far less operating than between April and October.
A ferry to Formentera (the smallest of Spain’s Balearic islands in the Mediterranean Sea) for a chilled out day by the crystal clear blue is something that was recommended and I’ll make it happen next time!
Sant Antoni is the main clubbing area and includes the famous sunset strip where summertime ravers enjoy shows by the world’s coolest DJs as the sun sets over the Med.
Pretty much everything is closed in winter with only a few cafes and restaurants operating to cater for the boating crowd. But for the curious (like me), for €2 bus no. 3 from Avenue d’Isidor Macabich (a main street in Eivissa’s city centre) will get you to where all the action takes place.
In about 25 minutes you’ll be on the other side of the island and can spot locations of some of the famous dance music fun-hubs like Cafe del Mar and Cafe Mambo.
While most up this way in the world are rugged-up at Christmastime, we enjoyed still, warm and sunny 18 degree days. Best to make the most of it then!
We thought the Chinese cuisine was delicious and well priced at Restaurant Taiwan along Figueretas beachfront. Just up a bit from there is Oferta, a little family-run hole-in-the-wall (almost) business that was actually open when nothing else was.
Their food was good, but don’t accidentally order the cheap local beer that turns out to be non-alcoholic – oops.
Next door to Oferta is a larger pub-like establishment, Bistro Magnus; and for a classy meal and cocktail with a view look up Cotton lounge bar, also positioned on the Figueretas waterfront.
Bondi at Sant Antoni is a cafe/bar/restaurant opposite the port, not too far from the bus station where we got off the no. 3 from the city centre.
The food was delicious with many nice vege options on the menu. Friendly service too. Finally, back over on the Sant Antoni side is a beachfront restaurant called Hostal la Torre – sadly we didn’t get to it but it was recommended for sunset gatherings and if it’s as pretty as its pictures it wouldn’t disappoint.
We also frequently bought some nice cheese, salami and inexpensive wine from local Spar supermarkets for beach picnics.
Along the main road Av D’Espanya there’s a few lovely bakeries where you can buy fresh baguettes and coffee to complete your DIY lazy long lunch experience.
Just breathe
Meditation, yoga, mindfulness under the sun or even sun bathing – it’s all possible here in winter.
During the day when there’s no breeze it’s really warm; perfect conditions to ‘just be’.
In fact, along the promenade where we were staying I noticed many individuals happily spending quiet time bathed in sunlight; no phones, relaxing, tuning into the sound of the waves, no distractions (except for the odd dog, but even they seemed blissfully content).
Next time
When a little more is operating (April to October), I’d like to:
Visit the hip and happy Hippy market
Book a four hour party boat ferry that cruises around the island
Indulge in a winery tour
Hike over to the mystical rocky island of Es Vedra in the north west, reputedly the island’s most magnetic point and with an energy similar to that of the Pyramids. I’m actually sure I spotted this when we were flying out at the end of our trip, but we’ll be back…
Explore Sant Josep some more – I wanted to make my way over to a little village called Es Cubells which promises a quaint church on a cliff top and a couple of authentic local bars, but the bus wasn’t heading there during our festive stay.
Organise hire of a bike, car or moped for an easier and independent look around the island’s main regions of Eivissa (central), Sant Josep de sa Talaia, Sant Antoni de Portmany, Sant Joan de Labritja and Santa Eularia des Riu.
There is an inexpensive bus service which you’ll need to study the map and website to navigate, and you need change to buy a ticket when boarding, but the service is clean and efficient. The no. 10 gets you to and from the airport to the city centre for €3.50 (single), otherwise a cab is about €15. There are many airport shuttle and pick-up services advertised online but they are totally overpriced so be careful not to be ripped off.
Other useful online Ibiza resources:
Ibiza Spotlight features lots of stories and tips for first time visitors on where to eat, travel, club, stay and spend your money.
Ibiza bus includes maps and timetables for the local service around the island.
…out with the old ‘goals’ and in with some smart, mindful actions that are very NOW: how I’m preparing for a new year
I think after 37 years of experience I’m a little done with devising goals when preparing for a new year. But I do believe in setting intentions and maintaining some kind of vision about where you see yourself headed.
If you can’t see it (or importantly, feel it) then how do you know ‘it’ when it shows up?
I’m often asked about the processes I implement coming into a new year. Recently I’ve developed a suite of tools and tips that have proven to be helpful for friends trying to either set themselves up for the months ahead, or recover (faster) from bad news and tough times.
While we do have the opportunity at any time of the year to begin fresh; even any time of the month, week or day (and God knows I’ve been practising that recently), January is a nice time to try to set yourself up for a positive start.
I’d like to share what works for me, and what I’m doing now to prepare for the new year.
Personally this year has had definite high points, however it ended up a bit rocky. But that’s ok – it’s life, right? As Anne [of Green Gables] says, each day is a chance to start fresh.
Onwards.
How I’m preparing for a new year
I seek positive, helpful books for reading during the holidays
I plan to use the holiday break to get stuck into a few good reads intended to motivate and inspire me.
My go-to authors are people like Gabby Bernstein and Rebecca Campbell who write about life, business, spirituality and strategies on how to make space in your life for the important stuff, as well as how to move through difficult times faster.
Of course, your go-to books might be about goal setting, fitness, healthy eating, mindfulness or on a subject you aim to know more about in 2017 like learning a language. It’s all good!
I find investing just twenty minutes a day in reading something positive, interesting and helpful can shift your energy and perception.
If you’re too tired to read, try finding a podcast or listen to audio books as an alternative.
I subscribe to regular free broadcasts
We’ve all heard of YouTube, but did you know you can utilise it for much more than getting the odd laugh out of dog and cat clips?
If you sign up for an account (and here’s why you should do that) you can subscribe to inspiring broadcasters you find on the platform.
Some YouTubers now have more influence than most people on television, and no matter what you’re into, there’s a daily or weekly vlogger who can supply you with a dose of inspiration and motivation each week.
About a year ago I got into watching Doreen Virtue‘s weekly oracle card readings. She’s cute and quirky but quite possibly not for everyone (obviously, angel cards and tarot isn’t for everyone, anyway!).
However, every Monday morning first thing I take a look at her ten to fifteen minute broadcast for the week (I’ve come to love her). She reads three cards that she pulls from a deck and quite surprisingly I find her readings to be accurate.
BUT I should stress that I’m not actually looking at this to view my ‘fortune’ for the week.
I watch it for the messages I can take away to apply to situations in my life, whether they be challenging work or personal problems that I’m looking for a fresh perspective on, or words of wisdom I can share as advice with friends.
These resources are free and at our fingertips, and finding something to engage with on a regular basis that encourages a positive perspective shift – whatever you need – is a healthy way to pass the time, I think.
It’s something I’ll focus on with any spare time this holiday season, and a habit I’ll continue into next year. I hope you choose to take advantage of this type of resource too.
I’ve engaged advice from a coach
An opportunity to work with a life and business coach popped up in my sphere very recently.
I’ve engaged in this type of activity before but for a slightly different purpose (back then I had the intention of gaining a new perspective on building my own business).
This time around, I’m aiming to see things differently in my life and career and to learn new strategies for dealing with situations that are unfamiliar to me.
I find I’m very happy to help and mentor others and am proud to have achieved a level of success in doing so.
But when it comes to getting yourself out of a rut sometimes you need a fresh pair of eyes – and someone who is trained in this art is even better!
In our first session I outlined issues that I could simply not see a way out of, and left the session with a set of action points that really gave me my power back and made me feel so so much better and in control.
I realised that engaging in this activity before the new year is preferable to starting after January 1 has ticked over (although obviously any time is a good time to begin).
When I talk about ‘coaching’ though, for you this could mean in the fitness, health, Yoga, meditation, business, personal or spiritual sense.
I think we can all do with guidance, and you definitely need the help of the right person, but if you’re on the lookout for them, I believe you’ll know and feel it when they appear.
And of course, if you’re serious about making real change (eg. getting fit, quitting smoking) make a call and set up an appointment with an expert now, and maybe even invite a friend along too so you can keep each other accountable.
I get serious about gratitude
There’s no faster way to make yourself feel better or to attract positive things than to mindfully consider all the things and people you’re grateful for.
Big, small, unexpected or the constants in your life – begin it now and I guarantee in under 60 seconds you’ll feel better about yourself and the world.
Using kindness and gratitude as a tool moving into the new year, set the intention to remember these things; recall them, revisit the list, add to it and send a little love back to those people on it to remind them about the good in the world.
This isn’t about forgetting the atrocities that go on around us; on the contrary, it puts things into perspective and is a reminder to help out where we can.
Also, by giving more energy to the drama the television news generates, we’re perpetuating that negativity and it’s not helpful!
There are just as many like-minded souls such as you and I who are doing our best to bring the light – we can never have or contribute too much of that!
On that note, I really enjoyed this story by Bernadette Russell in Balance Magazine (December 2016) on being kind at Christmastime and how often the nicest thing we can offer anyone is our time.
I write things down
Using a good old notebook or an app like Evernote or OneNote, when preparing for a new year, write down the things you want!
I have several years worth of experience writing ideas, wishes, dreams, plans down (funnily enough, often done during long flights); I’ve written down what I want to see happen, that I intend or that I want… I have later come across these lists and am so surprised to see what has actually manifested!
The power of putting it on paper is proclaimed by so many motivational speakers, coaches, authors, successful entrepreneurs… you name it.
I don’t know what the magic behind it is (although I know a bit about the Law of Attraction and believe it to be true from personal experience); but write it down because wow, I’ve seen it work first hand – even before I knew about any of the things I talk and write about today.
A tip: try not to be too manipulative when it comes to specifics around working in a certain business or seeking a particular person as your new romantic partner; a neat trick to try is writing down how you want to feel.
In other words, what you want or what is for the greater good might not come in the exact form you imagine, but it will come, and it will be better. Write it down.
In one of my favourite Gabby Bernstein lectures (via podcast on iTunes) she talks about how to develop what she calls a ‘desire statement‘.
The process is made up of three parts:
Write down a list of what you want right now in your life;
Then make another list about how these things will make you feel;
Following this activity free write (that is, simply write whatever comes to mind, no editing) for two to ten minutes after pondering these things you want to receive in your life right now.
When you’re done, go back and underline any significant words or phrases that particularly resonate with you.
From there write and edit your ‘desire statement’ into a clean, succinct, positively worded paragraph that you should then read and reflect on day and night. Use language like, “I want to be abundantly rewarded for a job I love and in a workplace where I’m valued…” rather than, “I don’t want to have trouble paying my bills and I don’t want a job where I’m not respected.” (note the difference in language used).
Surround yourself with your new intention, read it aloud consistently, and watch it come to life.
This manifestation technique has worked for me and friends so I personally vouch for the process. All it takes to work is your time commitment.
If you want an example of one of these or would like input on your own for the new year, drop me a line in the comments.
Onwards
Christmas can be indulgent – who cares, just go with it.
But be aware of balancing some healthy activity for your body, mind and soul.
After a tough few months I’ve become very aware of the fact that I don’t want to be someone who moans or ‘carries on’.
Yes, life is filled with hard times, difficult characters, sickness, sadness, challenges both personal and professional, but without those things we wouldn’t be able to appreciate the good. Nor would we be able to lean on faith and positive, nurturing activities that we can take responsibility for on our own (like the ideas I have outlined above)!
If I can help just one with something in here, then I’ve done my job.
Drop me a line in the comments if an idea here has sparked inspiration in you, or if you have other tips to add then we’re always grateful to hear from you.
Welcome! We are Sarah + Cooper, Aussie expats living in the UK with our Westie dog, London. We like to inspire on how to travel for longer and to live and work from anywhere. Our most popular content here is about seeing the world with your pet, remote working & digital nomadism, and house + pet sitting. Create a global life of your dreams at any age! Subscribe to find out more :)
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