The great Aussie bucket list

The great Aussie bucket list

Australia has so many unique experiences, creating a bucket list is no easy feat. It’s like choosing your favourite child, or finding free parking in Sydney. But someone had to do it, so Check-in.com.au has given it  ago, and shared with TLL.

The top things you simply must do in Australia

Visit Arnhem Land

Arnhem LandMade up of 91,000 square kilometres of tropical wilderness, Arnhem Land is as unspoiled and remote as you can get. Its small population is predominantly Aboriginal people, whose traditional culture remains largely intact, making it a huge tick on our bucket list.

Access to Arnhem Land is so restricted that only selected tour operators who have earned the trust of traditional landowners may bring visitors in. If you’re looking for an even more exclusive affair, head to Bremer Island, 3.4 km off the north-eastern corner.

At Banunanu Wilderness Retreat (pictured), a sustainable resort with a maximum of eight guests at a time, you can join a private fishing charter. The pièce de résistance is returning to the beach restaurant made from driftwood where your catch of the day will be cooked for you.

Dive with great white sharks in Port Lincoln

CDive with great white sharks in Port Lincolnage diving with deadly great white sharks is not only thrilling, it has a 100 per cent non-fatality rate. Adventure Bay Charters or Calypso Star Charters run shark diving expeditions from Port Lincoln and they’ll take you way out to sea to a location known for its abundance of sharks, sea lions and fur seals.

You can’t do this on a whim, it’s a full day out at sea and once Jaws is spotted, you’ll be dropped into the ocean with nothing but a metal cage to protect you. If you really can’t face the sharks, try the cheeky option of swimming with sea lions.

Cruise the Kimberley

Cruise the KimberleyIf the Kimberley isn’t on your bucket list, then you’re going to live a long and uninspiring life!

The region is often named amongst the top destinations in the world by reputable travel sources – and we are inclined to agree. It’s one of the last true wilderness areas on Earth, with iconic outback landscapes which cover nearly 423,000 square kilometres in north WA.

One of the best ways to see the area is by cruise ship where you can get up close to the rocky shores and ochre-coloured gorges as they meet the lush waterfalls, breathtakingly blue waters and white sandy shores. Carved by millions of years of extreme tidal patterns, the coastline’s complex river systems provide access to this contrasting scenery and make travel by small cruise ship the ideal way to explore the area. Award-winning Aurora Expeditions will take you there on a 35-metre luxury catamaran with just 44 guests.

Drive the Great Ocean Road

Drive the Great Ocean RoadCalifornia has the Pacific Coast Highway, but in Victoria you can get your kicks on the Great Ocean Road. Hire a car in Melbourne and take a journey along the country’s stunning south-east coastline. Drive through the iconic surf spots of Torquay and Bells Beach (this break should be on any surfer-worth-their-salt’s bucket list), then onto the laidback town of Lorne and the spectacular Twelve Apostles.

Walk through waterfalls and lush forest in Otway National Park and watch whales from historic Warrnambool. For the ‘well-heeled’ traveller, consider the Great Ocean Walk, an eight day walk from Apollo Bay to the Twelve Apostles.

Special mentions: must do in Australia

We can’t neglect: Camping on Fraser Island; Cruising the Whitsundays; Skydiving above Byron Bay; Learning to surf at Bondi Beach; Taking a journey on the Ghan; The Great Barrier Reef in Cairns.

What’s on your ‘must do in Australia’ bucket list? Share with us in the comments below, and we’ll endeavour to share some travel stories on the destination(s) with you.

City break packing list: 5 mistakes we all make

City break packing list: 5 mistakes we all make

It’s just so important to get your city break packing list right! There’s nothing worse than arriving at your destination with a suitcase full of clothes and nothing to wear. Getting your city break packing list right is essential for those of us who book cheaper airfares and carry-on-only luggage too. Even more important if you’re travelling solo!

Have you ever been caught at the airport having to pay an obscene amount of money on excess luggage weight? It’s awful, and stressful.

With it being so easy to get to some places now, you don’t want your city break experience ruined by carting around unnecessary baggage. London to Amsterdam or London to Paris, even Brisbane to Sydney if you’re in the southern hemisphere – enjoy your trip by conquering your city break packing list.

 

City break packing list: the must-have item

As someone who has travelled extensively for my job, I was once asked what one item of clothing was an absolute travel essential for my suitcase.

My response?

A sarong!

Think about it, it’s handy for the beach as a swim suit cover-up, as a scarf, a head covering if needed, a wrap on a chilly flight, it’s completely versatile.

After packing and unpacking a million suitcases, there are certainly many things I’ve learned, sadly by trial and error, in terms of what not to do when packing your suitcase.

 

City break packing list – the five big mistakes

Not making a ‘what to wear’ list

It might seem excessive, but sitting down and actually planning out what outfits you’re going to need will save you a lot of room in the suitcase. Much in the same way that menu planning saves you money at the grocery store.

If it’s a work trip, remember that if you are seeing different clients on different days, parts of your outfit can easily be re-worn. If you’re on a city break for leisure, you can be much more relaxed about your attire. Let go of preciousness. Be comfortable, be happy.

Taking ‘out there’ items

Sure that wild print dress looks great on, but take items that are easier to mix and match.

Clothes that can be both dressed up or dressed down will get you more mileage and take up far less room.

Taking your shoe collection with you

Every pair of shoes you pack will add at least a kilo to the weight of your bag. Let’s face it, shoes are awkward items in suitcases, making it tricky to pack around them.

Think about exactly what you really need and what you can wear twice.

Most of the time you need a pair of versatile walking shoes or trainers, and a pair of flats or sandals or flip flops. That’s it.

Taking too much gym gear

Yes making time for fitness, especially while travelling on business trips, is important. Too much room service and social drinks can certainly add up quickly, but so can the weight of gym shoes and the extra clothing.

Think about it, will you really use the hotel gym on more than one occasion?

If so, take the gym clothes. If not, think about maybe taking a swim suit instead. Less room in the suitcase and most hotels have usable pools year round.

Taking your bathroom with you

Yes, we all love our little comforts from home. The shampoo we’re used to, the moisturiser we love the scent of. But really we know we could go a day or two without it. Don’t waste space on shampoo, conditioners and lotions which could accidentally break open in your bag and cause a whole other headache when you know the hotels will always have them available. Worst case, you can buy inexpensive version on the road and discard before returning home.

If you’re a frequent traveller and fussy about your brands, packing a travel bag of small sized toiletries and keeping it packed will make it easy for you to re-pack every time you go away as well.

What’s your input on how to compose the perfect city break packing list – what do you class as ‘essential’ to take with you? Drop us a line in the comments below. 

 

 

About the author
Gwen O’Toole is an accomplished writer focusing on travel, events management and food and wine. She also published a fiction novel while spending the past eight years as a magazine editor and travelling the globe before launching The Ideas Library, a creative services and event management company. She is regularly featured in a variety of travel and leisure publications and blogs.

 

Media Bootcamp national student writing competition 2014 winners announced

AUSTRALIA’S MOST INSPIRING YOUNG WRITERS UNCOVERED 

Last week seven of Australia’s brightest writers discovered they were winners in a national student writing competition hosted by Sugoi Media Australasia and Media Bootcamp Australia.

inspire 2  cambodia_smile  thoughtful girl

READ THE WINNING ENTRIES

The competition, promoted throughout high school English departments Australia wide, garnered much attention and the standard of entries was exceptionally high. Aspiring writers and media stars were encouraged to submit a piece of up to 500 words in any format (i.e. poem, interview, news story, fiction…) but the work had to relate to the theme “INSPIRE”.

Director of Sugoi Media, Sarah Blinco, says, “The judging panel which consisted of media, publishing and education professionals, was excited and surprised to receive so many high quality entries from across Australia. It was difficult narrowing down to finalists, let alone choosing winners. As it was, we extended the ‘final six’ to include a seventh outstanding and unique entry. It’s been so rewarding liaising with enthusiastic young talent. Too often media spotlights those youngsters behaving badly, and this is an excellent opportunity to promote the quiet achievers − the kids who are smart, hard working and switched on − who actually do deserve the attention.”

Each of the winners achieved their first ever published piece by being showcased on popular lifestyle website, travellivelearn.com, which receives thousands of visits from all over the world each month. They will also enjoy a digital mentoring session with an industry professional as part of their prize, in order to assist them to hone in on individual writing and media goals.

This national writing competition was hosted in conjunction with Media Bootcamp, a world-first digital mentoring and training program designed to provide extra assistance to high achieving English and media students keen on a career in communications, media, publishing, radio or PR. It’s particularly useful for students in the city who want to get a head start on their careers, and students in regional parts of Australia who lack resources and opportunities to be trained and mentored by relevant industry professionals. Media Bootcamp was developed in 2012, has already fostered exceptional young talent around the country, and has assisted a number of students into trainee roles in radio and communications well ahead of the time it usually takes to get a foot in the door of these competitive industries.

–ends–

For further information please contact info(at)sugoimedia.com.

Editors, additional links of interest:

 

Media Bootcamp national writing competition – special talent prize

Media Bootcamp national writing competition – special talent prize

And an extra special prize because we thought this entry was, well, extra special! We recently hosted an Australia-wide search for writing talent and received an extraordinary response. Students submitted entries based around a theme, “inspire”, and this week we’ve showcased the final six winners, however, there was one additional entry that we really enjoyed, and while every piece we received was excellent, we felt compelled to also publish this one:

Show your support for our winners’ efforts by leaving a comment and sharing their amazing entries on your social media profiles for a few well-deserved likes. 

Media Bootcamp national writing competition winner Australia – a badge for extraordinary effort, Patrick Gibb, VIC

When I was about to die, I thought of King Henry the Fifth’s speech, written by Shakespeare. With hindsight, it seems stupid, but those words were the most clarifying I have ever known.

Lying face-down in a ditch, ready for a stray bullet to plunge into my body, a dead friend lying next to me; ice-cold terror gripped at my heart. I was oblivious to the overwhelming enemy gunfire or the screaming of pain from somewhere nearby. But Graham’s eyes pulled me out of the trance just before I was dunked head-first into shock. His eyes should have been green, but in the shadow of the ditch, the blood frozen in his veins, they had turned ocean-blue.

I wasn’t aware I started to cry until much later, but the tears must have pulled me out of my trance. I could hear the roars of the machineguns, and the barks of nearby assault-rifles. To my right were two soldiers behind a rock. Doc was crouching over Macillan, doing his best to patch up the wounds. Macillan was screaming in pain, his sobs piercing my ears. I looked left, past Graham’s body. There were three other guys behind a destroyed car. They were attempting to return fire on the machine-gun nest, to no avail.

I tried to build up my courage to help my squad. I closed my eyes, trying to shut out my heart, which seemed to have taken a jackhammer to my ribcage. I tried to control my breathing, which seemed to be catching onto something in my throat. I felt a warm tear roll down my cheek.

I suppose that’s what hopelessness feels like. I had to do something. Anything. I opened my eyes, and looked into Graham’s blue ones.

“We few, we happy few, we band of brothers”

I gritted my teeth, suddenly furious. And pushed myself off the ground.

“For he to-day that sheds his blood with me”

My gun was in my hands, blood pumping in my ears. I faced the enemy positions head-on, fearless.

“Shall be my brother; be he ne’er so vile”

I could see the bright muzzle flashes from the windows of the huts. I stepped out of the ditch, breaking into a sprint.

“This day shall gentle his condition”

My boots pounded the grass, enemy guns turned to face me. My team watched in utter astonishment as I charged the machine-gun nest.

“And gentlemen in England now a-bed”

I pulled the trigger as I ran, feeling the recoil of every round against my shoulder. Enemy bullets whipped past me harmlessly.

“Shall think themselves accurs’d they were not here”

I grabbed a grenade from my belt, still firing my rifle one-handed. With one fluid movement, I pulled the pin from it.

“And hold their manhoods cheap whiles any speak”

I roared out loud, and threw the grenade with all my might, the explosive arcing over the battle, straight into the enemy machine-gun nest.

“That fought with us upon Saint Crispin’s day”

For Graham.

Patrick, we love this! You’re a talented storyteller and we’re forwarding you a prize to encourage you along the path to your dream career. Keep up the terrific work!

 

Final-Logo-Media Boot Camp

This competition was brought to you by Sugoi MediaMedia BootcampGet it Magazine, Get it Media, TravelLiveLearn.com, Hot Tamale Media Australia Pty Ltd

Want to write a book? Here’s how to market it. Step three – Starting the book marketing process

Book marketing strategy

Listen to Lauri’s March 2014 podcast on the book marketing process

There are any numbers of ways for authors to write, market and promote their books. The right way is whatever works for them. It’s a very individual choice. This article is to help people write books that achieve the author’s personal and professional goals.

Marketing is the key to success. A great book without good marketing has very little chance of success; however a decent book with great marketing can be very successful. The earlier a marketing plan is developed and executed, the better the result.

Book marketing process

Start Early

It’s best to start marketing a book is when it’s still in the development phase. Find out what the reader wants early. This will prevent wasting countless hours writing a book that people aren’t interested in reading.

Marketing campaigns should create interest for the book and the author. The idea is to have people hungry for the information included in the book, prior to the launch. By marketing right away and incorporating content marketing strategies, the author will excite and engage potential readers, while moving them closer to the sale.

Mix it Up

A content generation strategy uses content to attract the audience. The best strategies deliver a mix of content that incorporates the three learning styles, which are visual (seeing), auditory (hearing) and kinesthetic (engagement). When I create content marketing campaigns, I focus first on my client’s primary method of delivery, then round out the content with secondary methods. For example, if my client is a writer, most of the content will be delivered in written form. The writings are supplemented with videos, MP3s, photos, music, quizzes, questions, surveys, contests, games, etc. Of course, Social Media platforms are used extensively. We work hard to provide information so valuable that people will eagerly exchange their name and contact information to get it.

Develop As You Go

One easy way to create content is to choose some of the main points of each chapter and write an article about each of them. If you plainly state that the information is from your forthcoming book, people will have their curiosity tweaked. After they see a few of these articles about your book they will be hooked.

Invite people to preorder your book. A savvy web developer could set up a landing page that will support preorders. Make sure to be creative in your requests.

Roll Cameras

Video is another powerful tool in the marketing campaign. People increasingly make purchasing decisions as a result of watching videos. A series of clips promoting the book could dramatically increase orders. One great thing about video is that it works while you sleep; meaning people are tuning in, watching, leaning and thinking about your book while you are free to manage other things.

These are just a few of the things that I use to position my client’s books as bestsellers.

  • Did you miss Step One – How to Begin the Book Writing Process? –read more 
  • Or Step Two – Understanding Your Book’s Reader? –read it now

Stay tuned for Step Four – Author’s Checklist – Know the Parts of Your Book

About the author
Speaker, author, TV host of Focus Forward, Lauri Flaquer has extensive entrepreneurial and media experience. As founder of Saltar Solutions, she guides her clientele of international business owners to excel as entrepreneurs. Formally in TV production at NBC, CNBC and Bloomberg LP, Lauri produces/ hosts Focus Forward, a show dedicated to helping entrepreneurs soar! Lauri has been the publicist and marketing director for several best-selling book campaigns. To learn more about marketing contact Lauri or Tweet her, @SaltarSolutions.

Are you in the process of writing a book, or have you just finished one? We’d love it if you left a comment below, or found us on Facebook or Twitter. And if you think others would find this series useful, go ahead and share.