by Guest contributor | Mar 15, 2014 | Travel Live Learn in the media, Traveller tales and interviews
Listen to Lauri’s March 2014 podcast on the book marketing process
There are any numbers of ways for authors to write, market and promote their books. The right way is whatever works for them. It’s a very individual choice. This article is to help people write books that achieve the author’s personal and professional goals.
Marketing is the key to success. A great book without good marketing has very little chance of success; however a decent book with great marketing can be very successful. The earlier a marketing plan is developed and executed, the better the result.
Book marketing process
Start Early
It’s best to start marketing a book is when it’s still in the development phase. Find out what the reader wants early. This will prevent wasting countless hours writing a book that people aren’t interested in reading.
Marketing campaigns should create interest for the book and the author. The idea is to have people hungry for the information included in the book, prior to the launch. By marketing right away and incorporating content marketing strategies, the author will excite and engage potential readers, while moving them closer to the sale.
Mix it Up
A content generation strategy uses content to attract the audience. The best strategies deliver a mix of content that incorporates the three learning styles, which are visual (seeing), auditory (hearing) and kinesthetic (engagement). When I create content marketing campaigns, I focus first on my client’s primary method of delivery, then round out the content with secondary methods. For example, if my client is a writer, most of the content will be delivered in written form. The writings are supplemented with videos, MP3s, photos, music, quizzes, questions, surveys, contests, games, etc. Of course, Social Media platforms are used extensively. We work hard to provide information so valuable that people will eagerly exchange their name and contact information to get it.
Develop As You Go
One easy way to create content is to choose some of the main points of each chapter and write an article about each of them. If you plainly state that the information is from your forthcoming book, people will have their curiosity tweaked. After they see a few of these articles about your book they will be hooked.
Invite people to preorder your book. A savvy web developer could set up a landing page that will support preorders. Make sure to be creative in your requests.
Roll Cameras
Video is another powerful tool in the marketing campaign. People increasingly make purchasing decisions as a result of watching videos. A series of clips promoting the book could dramatically increase orders. One great thing about video is that it works while you sleep; meaning people are tuning in, watching, leaning and thinking about your book while you are free to manage other things.
These are just a few of the things that I use to position my client’s books as bestsellers.
- Did you miss Step One – How to Begin the Book Writing Process? –read more
- Or Step Two – Understanding Your Book’s Reader? –read it now
Stay tuned for Step Four – Author’s Checklist – Know the Parts of Your Book
About the author
Speaker, author, TV host of Focus Forward, Lauri Flaquer has extensive entrepreneurial and media experience. As founder of Saltar Solutions, she guides her clientele of international business owners to excel as entrepreneurs. Formally in TV production at NBC, CNBC and Bloomberg LP, Lauri produces/ hosts Focus Forward, a show dedicated to helping entrepreneurs soar! Lauri has been the publicist and marketing director for several best-selling book campaigns. To learn more about marketing contact Lauri or Tweet her, @SaltarSolutions.
Are you in the process of writing a book, or have you just finished one? We’d love it if you left a comment below, or found us on Facebook or Twitter. And if you think others would find this series useful, go ahead and share.
by Guest contributor | Mar 15, 2014 | Travel Live Learn in the media
Rounding off our winners, here’s another from VIC: We recently hosted an Australia-wide search for writing talent and received an extraordinary response. Students submitted entries based around a theme, “inspire”, and this week we’re showcasing the final six winners (in no particular order).
Show your support for their efforts by leaving a comment below and sharing their amazing entries on your social media profiles for a few well-deserved likes.
Media Bootcamp national writing competition Australia – Danni Tzivakis, VIC
I wake up as light starts to pour through the window. My shoulders are sore from being hunched up from the cold and my back aches from lying on my thin, air-depleted mattress that rests on hard concrete. I have been showering in a river and using a squat toilet.
And I have never been happier in my life.
I sigh with absolute joy. I walk outside, and let my eyes feast on the spectacular view of the green mountains looming above. Surrounding me are bamboo huts and children running through the field kicking a deflated soccer ball, laughing merrily. In the distance, the construction site anticipates its completion so that more dedicated children can be educated.
I stare through the open window of a classroom – I have taught a class of forty grade three students in there. I smile at the memory of yesterday and how I had them all standing up exuberantly singing ‘Heads, Shoulders, Knees and Toes’. When they sang it all by themselves my heart jumped with delight; I felt like a proud mother as I watched.
But my favourite part of the day is playing with the kids.
Yesterday Say and I were racing up an uneven dirt hill; I lost my footing and fell over. He had already scrambled up to the top, but turned, holding out his hand to help me up. Then he scuttled all the way up a tree, and came back down with a bunch of lovely yellow flowers that he proudly presented to me. We held hands and skipped through the village then I grabbed his hands and spun him around until we both got dizzy. He is the sweetest eleven year old I’ve ever met.
What I’ve learnt here is that happiness comes from the simple things; not a fancy car, a luxurious house or a well-paying job. Putting a grin on a child’s face or seeing them light up with laughter – that is what makes me truly happy. I wake up every day to picturesque mountains instead of a dull suburban street full of dull houses and greedy, complaining people. I would much rather be here and forego the unnecessary luxuries of beds, hot showers and televisions. Obviously people are happier without them anyway.
Here it is so easy to be happy; back home I usually only feel happy when I get an A+ on an exam, but here I walk outside, hi-five a kid and my heart flutters with happiness.
The people here do not live to make money, they are not consumed by greed; they purely live for joy and for community.
First world countries have a lot to learn from the third world.
I am making a difference and it feels good.
I feel inspired; I am inspired by these kids and their joy, by this village and its simplicity. Being here has sparked something in me that this is what I want to do, and here is where I want to be.
Danni, congratulations on being one of our six 2014 national winners. We were inspired by your entry – it certainly belongs right here on a space about travelling, living and learning. We hope you’ll endeavour with all three of those elements in your life.
This competition was brought to you by Sugoi Media, Media Bootcamp, Get it Magazine, Get it Media, TravelLiveLearn.com, Hot Tamale Media Australia Pty Ltd
by Guest contributor | Mar 14, 2014 | Travel Live Learn in the media
Another talented young writer from Victoria: We recently hosted an Australia-wide search for writing talent and received an extraordinary response. Students submitted entries based around a theme, “inspire”, and this week we’re showcasing the final six winners (in no particular order).
Show your support for their efforts by leaving a comment below and sharing their amazing entries on your social media profiles for a few well-deserved likes.
Media Bootcamp national writing competition winner Australia – Julia Sansone, VIC
Inspire is more than a word. It’s more than a feeling one obtains when looking at a painting, or an outfit, or even another person – it is how our world, despite its inexhaustible variety, remains existing.
Inspiration lives in the veins of every human being, and with that inspiration, we feed off one another, linking hands and reaching into each other, bringing back something new every time. Inspiration is what starts the small things and ends up encapsulating an entire life. Inspiration comes from the note of a song, a ray of light or the glimpse of beauty when driving in the car. Inspiration comes to you, it comes like a day at the beach, slowly, slowly then all at once the tide is kissing the edges of your towel on the sand, giggling at your panic to grab your things before it swallows it whole. Inspiration is through the eye of a lens, the gesture of a stranger and the first bite of a hard earned meal. Inspiration is missing the bus home, getting caught in the rain and taking the wrong turn. Inspiration greets you like a friend and holds your hand on the way home, often fluttering away on the occasions you need it most.
Inspiration peers around the corner of your bleakly lit study, heavy eyes trying to pull something out of your head and turn it into scribbled handwriting. It greets you with a warm cup of coffee at 1am, or even visits in your sleep, soon to leave before the morning hits your eyes.
People who inspire don’t intend to inspire. Footprints that want to be left in the sands of our history are never positive ones, and the best kind of marks left on the world are by people who don’t take the tracks, but struggle through the shrubbery to find their lost possessions and discover even more on the way.
But most of all, like most things in the world, to be inspired comes from within. Seeking for another word to write, or action to take… but the catch is – what you are looking for will always reside with you and hover over you, just waiting for you to look outside and say hello. Inspiration is very good at hide and seek and is teaching you that as a part of life, you must keep looking. Keep on searching and question everything that comes into your eyes. Look at what you see, and then look beyond what you’re really looking at. Remember the feeling of being inspired, and in turn, embrace that feeling with both hands, grasp it firmly and let it grow like a wildfire in the summer and like vines in an unkept garden – what some consider a beast others see as a blessing.
Maybe you can’t inspire the world all at once, but if you are making at least one person’s life a little happier – you are inspiration.
Julia, congratulations on being one of our six 2014 national winners. We loved your piece because not only is it well written, but you’ve managed to reflect upon a wide variety of every day inspiration that anyone can take a lesson from.
This competition was brought to you by Sugoi Media, Media Bootcamp, Get it Magazine, Get it Media, TravelLiveLearn.com, Hot Tamale Media Australia Pty Ltd
by Guest contributor | Mar 13, 2014 | Travel Live Learn in the media
And we have a talented winner from Queensland!… We recently hosted an Australia-wide search for writing talent and received an extraordinary response. Students submitted entries based around a theme, “inspire”, and this week we’re showcasing the final six winners (in no particular order).
Show your support for their efforts by leaving a comment below and sharing their amazing entries on your social media profiles for a few well-deserved likes.
Media Bootcamp national writing competition winner Australia – Ashleigh Creeks, QLD
Sweet Memory
We sat in the centre of a crowded room. The lights were low, radiating a dulled yellow glow. In the corner of my eye I saw silhouettes of lamp stands and shadows of teddy bears but my vision was focused on you. You had a cheeky grin that reached your eyes and wore a shirt with grass stains on the left side that we knew your mother would not be happy about. You started humming a tune, melodic and slow, you stood up from your place and you bowed down low and with an outstretched hand you asked me for one last dance. We paced backward and forward counting in beats of four, you spun me on my toes and then we fell to the floor, oh how I wish that moment had never ended. You held me close and looked me directly in the eyes. You told me that this was our final goodbye and with a violent bang you were gone.
It was the bang of the front door that tore me from my childish daydreams. My mother was crying and my father screamed. All of their insults to each other ricocheted into me, leaving me utterly broken. As each day went by I would hollow my heart, for I did not want to feel hurt like that again. Ever since that door slammed misery was the only thing I let in.
Fast-forward ten years; I became as dark as I was cold. For ten years I rejected happiness, for ten years I rejected love. It was a bleak September evening when we were united once again. I scavenged though our attic in the search for some trivial thing. In the glow of that single light bulb I saw shadows and silhouettes but in the centre of that crowded room I saw you once again. My eyes began to tear up and my pulse began to race; it had been far too long since I had seen your mischievous face. I shared with you my sorrows, of how I barricaded my heart. You held my hand and told me riddles until it was time for us to part.
As I exited the attic I could feel the darkness flee. You reminded me of my once simple happy days. It was that memory of us dancing oh so long ago that inspired me to light a fire in my soul. No longer would I be loveless no longer would I be cold. I would break down all defences I had placed around my heart. You inspired me to open up, to embrace love’s warm light. So thank you sweet memory I owe you my life.
Ashleigh, congratulations on being one of our six 2014 national winners. We just loved your use of language in this emotive piece. Well done.
This competition was brought to you by Sugoi Media, Media Bootcamp, Get it Magazine, Get it Media, TravelLiveLearn.com, Hot Tamale Media Australia Pty Ltd
by Guest contributor | Mar 12, 2014 | Travel Live Learn in the media
Today’s winning entry from VIC: We recently hosted an Australia-wide search for writing talent and received an extraordinary response. Students submitted entries based around a theme, “inspire”, and this week we’re showcasing the final six winners (in no particular order).
Show your support for their efforts by leaving a comment below and sharing their amazing entries on your social media profiles for a few well-deserved likes.
Media Bootcamp national writing competition winner Australia – Jaime Mutimer, VIC
Inspiration is not merely the arrangement of elegant fruits in a bowl
surrounded by fifteen artists
hungry for an idea to stun the contemporary world of art
Nor is it the mere image of a topless model,
in an audacious pose
for 15 dollars an hour
to the sculptor’s satisfaction of perfectly erect nipples moulded onto clay
Inspiration is not reserved solely for the artist
nay is it reserved solely to create art
rather, inspiration stems from the roots of hope
blossoming into vivid roses of love
Here’s to the poor souls
in the darkest, gloomiest of times
who find liberation in trusting that
while there is hope
there will be beauty
To the girl with her head halfway down the toilet
purging half a sandwich and a nibble of a carrot
To the boy with ‘fag’ sticked across his back
as if he had been stamped
branded by farmers breeding misfits
bleeding out cries of misery
To the woman who has turned black and blue
from the sham love of her husband
closing her eyes
blinded by denial
One day, the moon will rise at dawn
and the sun will lift at dusk
by a heart that adores you
and is willing to share your sun
and your moon
shamelessly, with the rest of the world
everyday
You will look up at the sky
notice the brilliant sun
be in awe of the luminous moon
that your lover made just for you
to inspire you
to make a difference
take a chance
force a change
Jaime, congratulations on being one of our six 2014 national winners. Surely it’s pretty obvious why we loved this entry – wow! Don’t you all agree?
This competition was brought to you by Sugoi Media, Media Bootcamp, Get it Magazine, Get it Media, TravelLiveLearn.com, Hot Tamale Media Australia Pty Ltd
