by Sarah Blinco | Apr 2, 2014 | Creative travel experiences
Best blogging tips (for business and hobby blogging newbies)
1. If you are writing “how to” type posts, longer and more detailed pieces generally receive more shares because if the piece is good, it becomes a point of reference for anyone interested in the subject matter (so the more detail the better; 800+ words).
2. Posts should be easy to read and neatly laid out. This means utilising H1 and H2 headers (larger text, such as the ‘best blogging tips’ headline above), bolded words and headings, sectioning pieces off as quotes, and using images to add colour and break text apart.
3. If you’re aiming to gather newsletter subscribers, your sign up form should be prominent and at the top of your site. Additionally, you should ask for as little detail as possible, and restrict sign up to simply email address and/or name, not age, location, address, phone. If people have to work too hard to be part of it, you’ll lose them.
4. Learn a little about SEO, so you are familiar with how to choose appropriate key words for your posts, and then include the key word / phrase (minimum four times) in the post and within the URL and H1 or H2 headlines. A resource I enjoy is Jim Stewart’s platform on Stewart Media, and his weekly videos.
5.Compose interesting blog posts which feature useful, helpful information. This works to position you as an expert and authority in your field (whatever it may be), rather than someone who is merely trying to “sell” a product or service. Helping others by sharing valuable information will lead to sales anyway, because through your blog you have the opportunity to garner trust as well as showcase your knowledge.
6. Readers love numbers and lists, so sometimes it is a good idea to present your material in this way, as I’ve done here with these snackable blogging tips.
7. Share and re-share. It is entirely feasible to share your post more than just once. Indeed, if you promote it on Twitter, Facebook or wherever you play on the web, there’s only a certain number of people who will see your update at that one particular point in time. Re-share (scheduling is ideal) your blog posts many times, at different points in the year and at varying times of the day for maximum exposure.
8. Make use of social sharing tools like Facebook scheduling, HootSuite, Viralwoot and Buffer so you may schedule as many posts as you like ahead of time. You could schedule material for social media sharing for a year ahead if you wanted to, and all in one day’s work.
9. Commenting. Ask readers to leave a comment and/or share. The majority of people cruising through your blog and social sites won’t generally understand the social etiquette rule of ‘liking’, ‘commenting’ and ‘sharing’, so ask them to perform the action you desire. This goes for blog activity as well as posts on Facebook etc. Some more advice here.
Then, when people do comment within any of your spaces, make sure you reply – engage in conversation so they know you’re real and interested to speak to them. It’s also manners if they’ve gone to the bother of engaging with you in the first place. Lastly, develop your online community by leaving comments on other sites and blogs. Read more about this here.
Got something to add, or a question to ask? Drop it in the comments below and we’ll reply as swiftly as we can.
by Sarah Blinco | Mar 17, 2014 | Travel blogger destinations, Travel Live Learn in the media
AUSTRALIA’S MOST INSPIRING YOUNG WRITERS UNCOVERED
Last week seven of Australia’s brightest writers discovered they were winners in a national student writing competition hosted by Sugoi Media Australasia and Media Bootcamp Australia.
READ THE WINNING ENTRIES
The competition, promoted throughout high school English departments Australia wide, garnered much attention and the standard of entries was exceptionally high. Aspiring writers and media stars were encouraged to submit a piece of up to 500 words in any format (i.e. poem, interview, news story, fiction…) but the work had to relate to the theme “INSPIRE”.
Director of Sugoi Media, Sarah Blinco, says, “The judging panel which consisted of media, publishing and education professionals, was excited and surprised to receive so many high quality entries from across Australia. It was difficult narrowing down to finalists, let alone choosing winners. As it was, we extended the ‘final six’ to include a seventh outstanding and unique entry. It’s been so rewarding liaising with enthusiastic young talent. Too often media spotlights those youngsters behaving badly, and this is an excellent opportunity to promote the quiet achievers − the kids who are smart, hard working and switched on − who actually do deserve the attention.”
Each of the winners achieved their first ever published piece by being showcased on popular lifestyle website, travellivelearn.com, which receives thousands of visits from all over the world each month. They will also enjoy a digital mentoring session with an industry professional as part of their prize, in order to assist them to hone in on individual writing and media goals.
This national writing competition was hosted in conjunction with Media Bootcamp, a world-first digital mentoring and training program designed to provide extra assistance to high achieving English and media students keen on a career in communications, media, publishing, radio or PR. It’s particularly useful for students in the city who want to get a head start on their careers, and students in regional parts of Australia who lack resources and opportunities to be trained and mentored by relevant industry professionals. Media Bootcamp was developed in 2012, has already fostered exceptional young talent around the country, and has assisted a number of students into trainee roles in radio and communications well ahead of the time it usually takes to get a foot in the door of these competitive industries.
–ends–
For further information please contact info(at)sugoimedia.com.
Editors, additional links of interest:
by Sarah Blinco | Mar 13, 2014 | Travel blogger destinations, Travel Live Learn in the media
A message from Sugoi Media director and editor, Sarah Blinco…
Media Bootcamp national writing competition 2014 winners (Australia).
by Sarah Blinco | Mar 2, 2014 | Asia-Pacific, Travel blogger destinations
From the archives – discovered this on my old YouTube account. Such fun :-)
by Sarah Blinco | Feb 10, 2014 | Creative travel experiences, Travel blogger destinations, Travel Live Learn in the media
This evening I was lucky enough to attend a seminar, How to write a Lonely Planet guide, hosted by Intrepid Travel and featuring acclaimed author, journalist and presenter, Frances Linzee Gordon.
What she said:
[true sentiments on ‘travel’]
“Travel is addictive because of the adventure, self discovery, serendipity, fun, opportunities and stimulation that every day brings.
Travel is like making a new friend – you always listen out for the place in the news, you want to return, and you care about what happens there.
To write about a place you need to be saturated in it – learn some of the language, speak to/interview everyone, understand general costs of living etc.
Keep an ‘as you go’ diary to note down fresh impressions so when you’re tired and go to write up a feature you don’t forget things. Include details, colour, a local feel. Use the writer’s muscle – the more you use it, the better you are.”
[writer / traveller action points]
- Keep a Diary – for fresh impressions on the road.
- If you don’t have writing experience, consider taking a course.
- Photography course – a great idea because your stories are more marketable with images. Also, you can sell to image libraries (eg. Getty, Lonely Planet) for extra income (because a travel writer’s income is limited).
- Learn a language(s).
- Enjoy the moment (adhere to the concept of ‘mindfulness’)– it’s easy to worry about money, going home, terrorists etc. – but stop and take in the amazing things you have in the moment.
- Choose to support local businesses and industry.
- Try everything – dance, eat – go outside your personality.
- Enjoy – be safe without being paranoid, don’t be budget obsessed, be inconspicuous and be open to everything.
[Keep in mind…]
- Beware: check local conditions before travel (eg. Disease, weather, crime).
- Double check passport / copies accessible.
- You’re more vulnerable to local threats if you look like a tourist. ‘When in Rome’… and be aware of what different clothes, or smoking / drinking in public may represent in some areas of the world.
- Support is often not readily available so understand what emergency services etc are/aren’t available.
- Arrange all relevant health vaccinations, dentist etc. 6 weeks prior to leaving.
- Travel insurance – critical – but also check your insurance covers your proposed activities (eg. If you are going skiing, diving and so on, carefully check the terms because you can be caught out).
- Research where you’re going.
- Pack carefully – make a list then pack in ten minutes to avoid unnecessary extras.
- Be aware of scams.
- Always tell someone where you’re going.
- Leave valuables behind, only carry money.
- Stay in touch with home / leave an itinerary.
- Make friends with the hotel manager – they are good for safety tips, local information and many other things.
[some final tips]
1. Especially in ‘hot’ places keep an eye on local press and talk regarding what’s going on – they’ll pick up on issues or uprisings etc. before national or international press.
2. Visit local tourist organisations and introduce yourself, say where you’re going, what you’re doing and ask for a letter for introduction. It can come in handy in sticky situations or if you’re in trouble.
3. 3-second rule (trust your gut) – look someone in the eye for three seconds, make a character judgement – stick with that impression no matter what.
4. Be careful when taking photos – you’re often not concentrating on what’s happening around you in order to capture ‘the shot’, so in pairs keep an eye out for each other so that no one is being robbed while they are photographing something.
5. Photo tips – make people laugh, use alternative angles and look for different places to take photos of famous landmarks (i.e. alternative vantage points from where most tourists are directed to take shots). Always ask for permission before taking someone’s photo.
6. When in a restaurant write notes – you look like a food critic and are more likely to receive better service!
How to write a Lonely Planet guide
Serious about being an author for Lonely Planet? Their recruitment notes on how to write a Lonely Planet guide state:
- All applications are read: lonelyplanet.com/jobs
- You must demonstrate passion for travel
- You must demonstrate destination knowledge
- Writing experience required
- Evidence of ‘special expertise’ (eg. Language, rock climbing, diving, other special interests, e.g. Lived, travelled, written; any evidence of independent travel)
- Always meet deadlines and word count
- NB. LP publications use simple sentences and language – be mindful they’re usually translated.
[This is a re-post from the archives. Originally posted July 13 2011, London]
