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Super Easy Social Media by Sarah Blinco

Work smarter not harder. Learn how in just one day. It’s super easy!

Super Easy Social Media by Sarah Blinco

You’ve told me that you want to know how to produce great content in the shortest amount of time. I know you want to increase business leads and engagement on social media. I agree you can make this happen, so I have simplified all you need to know into 5 easy, actionable steps.

You’ll be interested in this eTraining if:

  • You are a busy business owner, manager or marketing manager who wants the ultimate super easy social media cheat sheet which will enable you to streamline content, business promotion, engagement and measure social success in just an hour a week.
  • You are a student or work-at-home parent who thinks you’ve got what it takes to make money managing social media accounts (perhaps it’s your friend’s or a family member’s business page); but you just need a bit of training on how to do it all really well in a professional context.
  • You are a blogger or sole trader needing that one extra special ingredient that will boost your social media branding beyond where it’s stuck at right now.

You CAN master producing efficient, original and engaging digital media content for effective business branding in less than a day.

It’s super easy … click here now to find out how, and score a free download for your business! 

-Sarah Blinco
Media mentor and digital influencer

5 things you may not be doing on your business Facebook page

5 things you may not be doing on your business Facebook page

 

It’s recently come to my attention that DIY Facebook page managers are unaware of a few of these super easy social media strategies for managing a Facebook page. Here’s a quick post designed to help you today.

5 Things you may not be doing on your business Facebook page

1. Scheduling

You don’t have to post right then and there, in fact, you can schedule a week or more of material ahead of time! Simply compose a post as you usually would, but instead of clicking “post”, select the little clock icon underneath your post and set a time you would like the post to appear.

06 Facebook scheduling

2. Use great images

Social media is becoming more and more visual. If you’re using an image and it’s rubbish, you’d be better off not using an image at all. Where can you source images? Gather up your own resources, or seek royalty free options – there are plenty of free and paid image resources on the Internet, including paid sites like Dreamstime, BigStockShutterstock, and those with free options like Freerange, Free Digital Photos, Flickr (check the licencing information against the image you’re interested in using), FreeImages.com, EveryStockPhoto.com, MorgueFile, Dollar Photo Club and Fotolia (not free but inexpensive).

3. Include a Call to Action

This is simple – ask your readers to take what action you require, whether it be to ‘like’, ‘share’, ‘comment’; Ask and generally you shall receive.

4. Be engaged and engaging 

That is, when people comment or message you, always reply. Additionally, encourage conversation by asking questions of your audience and consistently share interesting and helpful information as well as insights into your business (behind-the-scenes photos or stories are always well received).

5. Be social 

Don’t forget to follow other pages from your business page and always check your news stream so you in turn can be social – by that I mean be sure to ‘like’, ‘share’ and ‘comment on’ other posts. Remember, it’s not “all about you” – to network and socialise, you need to reciprocate what you want from others.

Persistence and repetition of these actions pays off in the end.

Do you have a question, or perhaps another tip to add? Please do drop us a line in the comments below.

-Sarah Blinco.

Want a free digital media download for your business? CLICK HERE!

Friend or pro – who should manage your social media content?

Friend or pro – who should manage your social media content?

They say never mix business with pleasure, but that’s not why I’m writing this post. Sure, hiring friends to work for you always carries the risk that it could end badly, but within the social media realm, there’s a better reason why you should consider hiring “a pro”. I’ve spoken to many friends and clients who started down the path of hiring a “friend/niece/nephew/grand-child” to manage social media content because “they love playing on Facebook”. That’s all very well and good, but there’s a huge difference between someone who loves playing online and someone who knows how to (at least attempt to) market you appropriately online.

Social media is ever-changing and evolving, and it’s for this reason the people I deem as ‘experts’ on the topic all say, “There’s no such thing as an expert”. Everything changes (and is changing) so rapidly that it is quite impossible to remain on top of all things at any one time, and I agree with the go-to social media stars when they say no-one is actually an expert in the field, as yet. That said, promoting or marketing a brand in the digital space does need to be managed strategically – just as your television, radio or print ad or marketing campaign would. That’s why, even if they still have a thing or two to learn in the digital space, you should consider engaging someone with a background in one of more of the following disciplines to help advise on or manage your social media content:

  • marketing
  • public relations
  • communications
  • advertising
  • copy writing
  • journalism

Professionals with skills from such areas not only appreciate how to word your content effectively, but they’ll seek appropriate images and videos to accompany your content, they will pose questions and calls-to-action, and will conduct business with structure in mind, rather than updating and chatting willy-nilly. Managing social media content isn’t just about playing around on Instagram or Facebook all day, and if you think handing pocket money to a teenager to run this task for you just because they’re constantly on their phone is a smart idea, think again; this could even end up proving detrimental to your business, especially if the person managing your content has not a lot of life experience and/or business and promotional nous (not to mention training).

Additionally, hiring a professional contractor should ensure you are treated with respect, business is conducted professionally and most importantly, reliably. They’re also likely to be life-long learners, consistently doing their utmost to train in skills where they are weaker or in areas that keep changing quickly (such as social media).

But if you are lucky enough to have a friend who lives and breathes social spaces, and has a background in any or all of the areas I’ve mentioned, snap them up – they could be a best friend to your business as well as to you.