Sitting on a train with time to kill – my only ‘spare’ moment in over 7 days. It is nearly 8pm Friday night. I stopped for an after-work drink with a mate and now have taken a different, supposedly quicker (but definitely not) route home. As I cruise by unfamiliar suburbs of apartment blocks, car parks with kids kicking footballs and old pubs where contemporary people are downing end-of-week beverages (all under the London evening summer sun), I contemplate yet another surreal week.
And what a week it’s been in our busy press office. Manic, stressful, phones, emails, lists, press releases, samples, demands, journalists, bloggers, big stories and a sprinkling of celebrities thrown into the mix!
Basically from AM to PM it is like organised chaos. We are fortunate to work for some of the UK’s most popular brands right now, like NIP + FAB, First Aid Beauty, Skin Doctors and Spa Find, and this week we had meetings, training days, press launches as well as staff away sick and on annual leave! We broke several big stories (the biggest around an innovative £10 filler pen from NIP + FAB called Frown Fix which set the phones on fire. Tomorrow (Saturday) we are hosting what is turning out to be a fan-crazed appearance at Westfield London with an Only Way Is Essex celeb…
And still ever more staff are sick or away. Not to worry because gift bags, paps, press and parking are all sorted and I’m ready to deal with an onslaught of crazy teens and media (I think). It’s not the same as being on hand for Johnny Depp (he only appeared at Westfield a week ago for the new Pirates of the Caribbean film) or Robert Pattinson and Reese Witherspoon who were there for the premiere of Water For Elephants two weeks back, but it will be an experience all the same. To be working behind the scenes at a celebrity appearance is a new concept for me… usually I am the fan!
This week I even surprised myself by scoring a neat little piece of coverage for a £2 nail file in the national Observer Magazine (pictured), and a Tweet about above said crazy Westfield event on Cosmopolitanuk’s page to over 42,000 followers! Hopefully some of them will show up, which would mean I’ve done my job.
Manic, stressful, phones, emails, lists, press releases, samples, demands, journalists, bloggers, big stories and a sprinkling of celebrities… All survived with a smile. Well, most of the time 😉